Best Online Jewelry Stores – What to Look For in an Online Jewelry Store

If you’ve looked into the advantages of shopping for jewelry online and you’ve educated yourself enough to know a good buy when you see one, your next step is to find the right online jewelry store. There are literally hundreds of jewelry stores on the Internet looking to meet your jewelry needs.

You should thoroughly investigate any store you purchase from online, but this is especially true when it comes to online jewelry stores. Buying jewelry is a major investment and you want to make sure that your investment is in the right hands.

One of the advantages of using an online jewelry store is that you’ll be able to find the exact piece that you are looking for. After doing an Internet search on your piece of jewelry, you’ll be presented with a list of results. These stores are carrying what you want, but you’ll have to carefully evaluate each store to make sure that it is trustworthy to purchase from.

Click on the first link in your results and take a look at the page. Right off the bat, you should be able to tell if the store passes your first test – usability. Quality online jewelry store websites should be clear and easy to read. There shouldn’t be any formatting errors on the site and it should be well designed. It should be searchable, clearly laid out and have a professional look. If an online jewelry store has a good reputation, it will be able to afford quality web design.

While you are on the website, you should also look for clearly displayed contact information. The online jewelry store should have an e-mail address and a phone number displayed on the website. A physical address or live customer support chat is even better. Make sure to take note of when the customer service options are available. Some stores have limited phone support hours in different time zones.

Customer service should be a primary concern for an online jewelry store. They should make it easy for you to contact them, and also have their customer service policy on their website. The customer service policy should include all the information that you need to know about ordering from the website, delivery information and return policies.

Pay very close attention to the return policy. One of the risks of purchasing jewelry online is sizing. You want to be sure that the store you purchase from allows you to return the jewelry to get a different size. Before you purchase, be sure to read the return policy in its entirety. Many stores have a time limit on when you can return an item. Be sure there aren’t any hidden fees associated with returning pieces.

Investigate the shipping policies of the store. Their shipping method should be very secure and shipping insurance should be included with your purchase. You should also be able to upgrade to priority shipping so you can get your pieces faster.

To be particularly cautious, some online jewelry buyers limit their browsing to the large and well-known jewelry websites. This is a wise strategy, with the added bonus that you can often get nice price breaks, frequent coupons and promotions and even (on some of these large jewelry websites) free priority shipping on your purchase.

Your Guide to Online Jewelry Stores – Getting the Right Ring At the Right Price

It is completely understandable that when you look for an engagement ring online, you want to know that you are looking at the best site and selection that you can right? You want to know who the best online jewelry stores are – and with good reason.

Buying an engagement ring takes a substantial financial and emotional investment, so of course you want to make sure that you have it right first time.

There are hundreds of sites that have thousands of rings available and just trying to sort one ring from the next can become a real nightmare if you don’t know what you are looking for.

Before we go any further, I need to know just how much you know about buying a diamond ring.

  • If the terms cathedral, pave’ and channel set make no sense to you,
  • You don’t understand why one diamond can be worth tens of thousands of dollars more than another or
  • the fact that a ring that has half a dozen diamonds may be far cheaper than a ring that has just one solitaire diamond,

Then before you go through any jewelry stores, either online or offline then you need to learn a bit about diamonds and diamond rings.

Until you know this, you can not hope to be able to make a decent comparison between online jewelry stores, or between rings anywhere. You may even open yourself up to buying a ring that is both disappointing and worth far less than the price that you paid for it.

There are some great diamond education centers online and learning how to choose a great diamond ring will only take a few minutes of your time, but could potentially save you thousands.

Once you understand about the type of ring and diamond that you are looking for the next thing that you need to look at is finding online jewelry stores who meet certain criteria. These criteria will ensure that you are dealing with stores that are respected, knowledgeable, accountable and honest.

Most online jewelry stores are members of some sort of public organization, or advertise as being recommended by a public group – like ‘As Seen on Oprah’, ‘Top 100 Site’ ‘iVouch’ and ‘BizRate’ recommended. These badges of honor are very hard to get, and are definitely independently evaluated so are pretty hard to argue with.

Online jewelry stores should also only have certified diamonds for sale and proper guarantees in place to protect your investment. In fact if you do your research properly you are far less likely to be duped by an online store, than your regular store, thanks largely to these certificates, guarantees and recommendations.

To really get the right ring at the right price from online jewelry stores you need to know two things – whether your ring meets your clinical expectations and whether it meets your emotional expectations.

It is easy on paper to compare diamonds and settings with other rings both online and off. To be able to do this, you need to know about;

  1. the grade of the diamond Clarity, Carat, Color and Carat,
  2. the type and carat of precious metal and
  3. the type of setting of your ring, including the type of band setting or style

All of which you would have found out at your education center. A picture of your diamond is also critical to your research.

When it comes to the emotional expectations, nothing is worse than thinking that you have bought a stunning ring but only to find that it disappoints you when you see it in real life.

The only real way to avoid this is to see it in real life before you buy it but some online jewelry stores go the extra mile and have 3-D and movie technology, allowing you to see your ring from all angles and on your fiancés virtual finger. This technology is invaluable for getting a ‘feel’ for your ring.

Designing Online Jewelry Ads That Sparkle

The internet has created a new medium with endless opportunities for jewelers and artists to display their talents and market their products. Shopping for and showcasing jewelry online proves an extremely visual experience. Rather than touching an actual, tangible item to inspect and manipulate in person, customers will make a purchase based solely on posted online pictures. Due to the virtual nature of the entire transaction, the best online jewelry sales start with close up photography.

Despite the internet’s many advantages, taking pictures to advertise jewelry online does have some distinct challenges. Some people still rely on somewhat dated methods like placing jewelry in a scanner to try their hand at close up photography. However, many higher technology and enhanced resolution options are now available.

Capturing The Essence And Fine Details In Jewelry

The overall perceived quality and market cost of jewelry and precious gemstones lie in the fine details. A gem’s brilliance, the cuts and detailed facets of a diamond, and the craftsmanship in intricate settings and mountings are what initially catch customers’ interest. A document scanner, with its static output, simply can not properly highlight all the three dimensional features of the product to entice consumers enough to spend money sight unseen.

Macro photography represents a form of close up photography ideal for showcasing decorative pieces. Performed using specific lenses and techniques, this imaging procedure provides high magnifications with superior detailing without sacrificing resolution. It’s a popular method for extreme up close, object oriented photographs. Food arrangements that show the granular texture of each ingredient or the magnified compound eye of a fly can all be achieved with macro photography.

Making Macro Photography Accessible

Macro photography is not an exclusive practice or secret method; it is very accessible with many professionals utilizing the technique in various capacities. Showcasing pieces doesn’t require over orchestration or elaborate setups. Imaging experts will simply allow the product’s inner radiance to shine through and capture it on film.

In addition to special lenses and lighting, macro photography is done with digital cameras and doesn’t require a production crew. It is very easy to capture images of a complete line of items at one time to place an artist’s or jeweler’s entire stock online in brilliant pictures.

Modeling Tips And Tricks For Close Up Photography

Organic backgrounds sometimes best compliment the final close up photograph. Occasionally, the best way to display a piece is to showcase it on a live model. A macro photo of an earring dangling from an ear appears just as luminously as ring set on a stand with only a simply white background. The extra little flair produced from modeling specialized trinkets will set an online advertisement apart from a plain showcase on a blank background.

When deciding that displaying jewelry on its own is the most appropriate course of action, a little modeling clay can be used to support a bracelet, ring, or other item without being caught on film. Photo artists utilize this trick to add a little additional dramatic flair to a piece by propping it up without any visible support.

Overall, the best way to advertise jewelry online is to focus on bringing out the natural beauty of the gemstones with close up photography. Macro photography is one of the best tools available to capture those fine details and help customers feel like their virtual experience rivals an in store visit.